The Big Play date
los angeles, ca | april 11, 2026
The Big Play Date — How Prikli turned Broxton Plaza into Westwood's family destination for a day.
Westwood Village is known for students and shoppers — Prikli added families to the mix. Prikli designed a free, full-day play experience from scratch for WVIA to pull LA parents, kids, and UCLA neighbors into the heart of the Village.
Strategy, creative direction, sponsor activation, vendor curation, and on-site production — all Prikli.
The result: 4,000 attendees, a 60-minute average dwell time, and a reach of over 40,000 across social — with a single post hitting 30K. Sponsors Rooted Dentistry, Creative Center Preschool, and Westwood Dentistry activated directly with families on-site. Earned press coverage in the Daily Bruin.
A proof point that family programming belongs in Westwood Village — and a framework WVIA can scale.
Westwood village lunar new year
los angeles, ca | february 21, 2026
How Prikli turned a blank plaza into a community moment — covered by press, remembered by hundreds.
Westwood Village had never hosted a Lunar New Year event. Prikli built one from scratch — strategy, creative direction, production, and on-site execution — for the neighborhood's diverse community of residents, families, and UCLA students.
The result: hundreds of attendees, a packed Broxton Plaza, earned press coverage in the Daily Bruin, and a framework WVIA can build on every year.
