How Prikli turned a blank plaza into a community moment — covered by press, remembered by hundreds.

Westwood Village had never hosted a Lunar New Year event. Prikli built one from scratch — strategy, creative direction, production, and on-site execution — for the neighborhood's diverse community of residents, families, and UCLA students.

The result: hundreds of attendees, a packed Broxton Plaza, earned press coverage in the Daily Bruin, and a framework WVIA can build on every year.