Westwood village improvement association (WVIA)

Broxton plaza

westwood village, los angeles

April 11, 2026 | 12:00 pm - 3:00 PM

Community Placemaking Activation

Strategy, Creative Direction, Production, On-Site Execution

Press Coverage: The Daily Bruin - UCLA’s Student Newspaper

(April 14,2026)

The Westwood Village Improvement Association wanted to open up Broxton Plaza to a new audience — young families. With strong foot traffic from students and shoppers already built in, the opportunity was to expand the neighborhood's identity and make Westwood Village a place families choose on the weekend.

Westwood Village had never hosted a day built entirely for families. Prikli was brought in to build it from the ground up.

  • Introduce Westwood Village as a family destination

  • Drive foot traffic to Broxton Plaza and visibility for local businesses

  • Produce a high-shareability event designed to live beyond the day itself

  • Establish a repeatable family-programming framework for future WVIA activations

Obejectives

What We built

Prikli designed and executed the full activation at Broxton Plaza — every element built around the families the event was made for.

Interactive Play Zones

Hands-on play stations designed to keep kids engaged and parents at ease — the core of the experience and the reason dwell time stretched to a full hour.

Local Sponsor Activations

On-site activations with Rooted Dentistry, Creative Center Preschool, and Westwood Dentistry — connecting family-focused businesses directly with the audience they serve.

Community Programming

Open social spaces and family-friendly programming that gave parents a reason to stay, connect, and linger — not just show up and leave.

Why It Worked

  • 4,000 attendees and a 60-minute average dwell time — families didn't just stop by, they stayed

  • 70K+ social reach, with a single post hitting 30K — the event lived well beyond the day itself

  • Earned press coverage in the Daily Bruin, validating Westwood Village as a family destination

  • Sponsor partners activated directly with their ideal audience, creating real business outcomes — not just brand impressions

  • The result: a framework WVIA can run back every year